Solano Business Connections
Background
About The Event. Solano Business Connections was conceived by Mr. Johnston to kick-start a public awareness campaign for Solano College. Mr. Johnston had just started as Executive Director of the SCC Educational Foundation. The Foundation was in a difficult position with no website or marketing materials, no fundraising campaigns, and limited funds. But the college was a member of ten Chambers of Commerce and operated an underutilized contract training program available to local businesses.
Target Audience. Members of ten Chambers of Commerce were the target audience for college business services with representatives from throughout Solano County. Chamber members included potential sponsors and vendors seeking access to new customers.
Creative Use of Available Resources. Solano Business Connections was born using available resources in a creative way to generate value for the organization.
Modest Start to a Major Annual Business Event
Explosive Attendance Growth. What started as a modest 5,000 sq. ft. venue with 150 people in year one, grew to a 23,000 sq. ft. conference tent placed on the front lawn at Solano College. The next year the event expanded into a 30,000 sq. ft convention space for 600 to 700 people, 100 sponsor and vendor booths, and small business seminars. This growth occurred in just three years with the fourth event. The photos below are from the four events.
